Size and profit should not be the goal. It will only take your eyes of things that will make you stumble and fall. I have written about this earlier and will probably do it again. But it has never been more¬†obvious than now with Toyota. They knew their cars were not reliable any more. They have been knowing it for a long time. But even though people’s security must come in the first place and the brand promise of reliability brought them to where they are know…they let go of both on the altar of world domination. How deep down will they sink now? The brand is all about trust.

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