Saw this very nice music video from OK Go on Brunzell Design’s blog.

Funny ¬†though…since the synopsis is a real rip-off on the classic Honda commercial:

Even though the OK Go video has a lot more presence (you can actually feel how much work has been done to lay out the “track”). Personally, I wouldn’t have gone through all that work if I’d seen the Honda commercial first.

For some years ago, 1999 actually, I had the great pleasure to work with Peugeot for the Swedish market as well as developing TV commercial synopsis for the international launch of the 206 GTi. We (me and the Art Director Anders √Ėstblom) had loads of background material sent to us by “our man in Paris”, the co-ordinatior monsieur Christian Coquart. One morning Christian called us up.

- “Forget everything about the target groups and studies done. EURO RSCG in Madrid has signed John McEnroe for their 206 GTi TV commercial. Christian Peugeuot is crazy about tennis and love the idea but thinks the film script s**ks. Can you guys come up with anything?”

We did. It was not rocket sience but good enough to get Christian to laugh. We created an animatic on it, so it could travel through the corridors of EURO RSCG and PSA  without having me and Anders tap dancing through the script every time.

Well, travelled it did. And so did I. I left EURO RSCG a few months later.

Then in 2008, during my last weeks at Caterpillar in Geneva, a couple of guys named Davide and Antoine came up to me and asked if I really did the idea with John McEnroe. They were all worked up since they loved that commercial and seen this animatic on my former CV site. According to them it had been produced later on and shown on French TV. ¬†Couldn’t find it on ¬†youtube…but ¬†I found almost the same script for SEAT.

Funny how ideas travel. This one is rather nice but I still would argue if it is spot on for the target groups. The two young French guys at the Caterpillar office said it was. McEnroe is a legend.

Brands are usually something that I, amongst others, discuss with a very serious look on my face. However the ones out there, the ones that owns all these brands (a.k.a. the customers), just want to have fun sometimes. And the less important decision we are up against, the more we want to laugh.

Beer is not a crucial decision in life.Regular beer brands tastes almost the same . That is why I find this classic TV Commercial for Bud Light as an excellent example. You might think is just bad taste. Well maybe it is. But it’s brave and it makes me laugh…and that I will do once again at the super market when I see the Bud Light logo on a six pack.

Brave and fun. That is probably a couple of the Bud Light’s brand values. And a laugh will help me make that decision. Mission completed.