GM is hardly the brand think tank of the world. Numerous are the wrong decisions, bad strategies and hopeless executions. Seems like that culture has not changes. According to the NY Times the GM VPs Jim Campbell and Alan Batey recently send a note to the organization, telling all to quit using Chevy, Chevrolet’s nick name.

Someone needs to tell these gentlemen that if people are using Chevy – they will continue doing so. It all relates to to Brans Lesson Learned #1 – a brand is not what you say it is. It is what they say it is. And just because of that, a brand’s doesn’t go away or disappear because you want it to. You can’t kill a brand. They only die of natural causes.

Ford has risen from the ashes and declares that it will become “one Ford” with similar models will be the same all over the world…more or less. At the same time Volkswagen seeks world domination and goes the opposite way. Several generations of the Golf are being manufactured at the same time in different parts of the world. In Canada they have a MPV van which actually is a version of the Chrysler Voyager…and with a quality that wouldn’t even make it to the cafeteria in Wolfsburg. VW says that they adapt to each market. I call it badge engineering.

Will Ford be able to create “one Ford” with a strong global Ford brand? Will VW be able to keep track of all these models and will the obvious lack of quality in some of them damage the mighty VW brand…and by that affect the financial result in a longer perspective?

I have my guess here…but let’s see.