How do you create a succesful Ski Championship application for a site that has hosted the event three Times earlier? You don’t. You change the name of the game.

During my last months at United Power I created the concept (and came up with the name) Beyond Skiing. We took the Nordic Ski World Championship into the new decade. Beyond Skiing is a concept that engages the whole region of Dalarna from now until 2015. And when it’s time, it’s showtime. Beyond skiing is a concept with much more that just skis. It includes telemetrics from the skiiers, winter version of Sweden’s biggest rock festival, it’s T√§llberg Foundation conferences…and much more. It’s truly Beyond Skiing.

I had to leave United Power before the whole concept was executed. But the ones who did, did a great job. Falun and the region won the election and will host the venue in February 2015. Well done boys and girls. Now come the toughest part – turning the ideas to reality. I’m sure you’ll do great!