So this is the new take on Swedish Design? Is this the friendly car Volvo? What were you thinking? This is so terrible I don’t have words for it. And even worse – it will ruin the brand. Volvo goes vulgar. Good night.

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2 responses to “How to kill a good brand”

  1. What a great web log. I spend hours on the net reading blogs, about tons of various subjects. I have to first of all give praise to whoever created your theme and second of all to you for writing what i can only describe as an fabulous article. I honestly believe there is a skill to writing articles that only very few posses and honestly you got it. The combining of demonstrative and upper-class content is by all odds super rare with the astronomic amount of blogs on the cyberspace.

  2. These words are so kind so I actually find them hard to believe. But if they are true – thank you very much!

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