Ford has risen from the ashes and declares that it will become “one Ford” with similar models will be the same all over the world…more or less. At the same time Volkswagen seeks world domination and goes the opposite way. Several generations of the Golf are being manufactured at the same time in different parts of the world. In Canada they have a MPV van which actually is a version of the Chrysler Voyager…and with a quality that wouldn’t even make it to the cafeteria in Wolfsburg. VW says that they adapt to each market. I call it badge engineering.

Will Ford be able to create “one Ford” with a strong global Ford brand? Will VW be able to keep track of all these models and will the obvious lack of quality in some of them damage the mighty VW brand…and by that affect the financial result in a longer perspective?

I have my guess here…but let’s see.

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2 responses to “Ford and VW – two different ways to world domination.”

  1. Jag tror ingen kommer bli störst. Framtiden har oftast nÄgot ovÀntat i beredskap som blandar ihop leken.Vi mÀnniskor har ju ocksÄ en förmÄga att plötsligt Àndra oss. Om vi gillade ww produkter sÄ plötsligt gillar vi nÄgot annat koncept.
    NÀr kommer Apple bilen ? Om det finns en telefon som funkar sÄ varför inte en bil?

  2. Grymt. En iCar menar du? Varför inte? Tanken Àr skön.

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