GM is hardly the brand think tank of the world. Numerous are the wrong decisions, bad strategies and hopeless executions. Seems like that culture has not changes. According to the NY Times the GM VPs Jim Campbell and Alan Batey recently send a note to the organization, telling all to quit using Chevy, Chevrolet’s nick name.

Someone needs to tell these gentlemen that if people are using Chevy – they will continue doing so. It all relates to to Brans Lesson Learned #1 – a brand is not what you say it is. It is what they say it is. And just because of that, a brand’s doesn’t go away or disappear because you want it to. You can’t kill a brand. They only die of natural causes.

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2 responses to “Brand Lessons Learned #6 – a brand can only die of natural causes.”

  1. Dan Forslund says:

    En mycket bra po√§ng. Jag ser en likhet med spr√•kpoliser h√§r. Hur mycket man √§n ondg√∂r sig √∂ver ungdomars “slarviga” spr√•k kommer de √§nd√• att anv√§nda det sj√§lva. Det √§r just anv√§ndarna som skapar spr√•ket, liksom varum√§rket enligt det h√∂r resonemanget.

  2. thanks for keeping me up to date on this subject.

    Sent from my Android phone

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