Brands are usually something that I, amongst others, discuss with a very serious look on my face. However the ones out there, the ones that owns all these brands (a.k.a. the customers), just want to have fun sometimes. And the less important decision we are up against, the more we want to laugh.

Beer is not a crucial decision in life.Regular beer brands tastes almost the same . That is why I find this classic TV Commercial for Bud Light as an excellent example. You might think is just bad taste. Well maybe it is. But it’s brave and it makes me laugh…and that I will do once again at the super market when I see the Bud Light logo on a six pack.

Brave and fun. That is probably a couple of the Bud Light’s brand values. And a laugh will help me make that decision. Mission completed.

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