Yesterday Nokia and Intel released their new operative system for smartphones. They have realized, after three years of iPhone invasion, that’s where the future profit resides. But this is not my point, my point is the name of their new holy graal.


Similar to something perhaps? iPhone, iMac, iTunes, iPad, iPhoto,i…osv

A crucial part in building your brand is integrity – to stand your ground. Instead Nokia and Intel did the opposite and are now saying

- It’s like Apple, but from Nokia. Look here people, we are in the same league now!

But that only point them out as #2 – the follower. Studies and surveys are good, but hey…sometimes you need to show some initiative and integrity. I know I preach that a brand is what they say it is. But they only react on your actions, so be careful with what you send out in the first place.

For example never copy your competitors.

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