This blog is all about brands. I will use this space to comment on actual events in a brand perspective, as well as sharing my lessons learned in over 20 years of branding. I have built brands with music, facility design, signs, packaging, stores, ad campaigns, web sites, brand communities and many other ways. It’s been local brands up to one of the world’s greatest. It’s been from very commercial to pure charity. So far.

Through it all I have always used the customer perspective. Your brand is what they say it is. My ambition is always to create the total brand experience, nothing builds business like it.